SingleFeed

SingleFeed Product feed service integrated with multiple comparison shopping engines, affiliate networks and eCommerce platforms.

Improve comparison shopping results

SingleFeed optimizes your feed for multiple engines, categorizes your products and ensures that your listings go live on the comparison engines.

Save significant time and resources

The SingleFeed platform helps online retailers submit, manage and optimize product listings on top comparison shopping engines through a single data feed.

Comprehensive and powerful analytics

SingleFeed allows you to drill down on your clicks, sales, and conversions through a single, robust interface.

Strategic guidance from experts

SingleFeed provides consultative coaching and collaborative services to help merchants easily follow best practices for success.

Comparison Shopping Engines

Don’t wait for website visitors—push your products out to shoppers that are looking to make a purchase. Meet your customers everywhere they’re shopping.

Succeed with PLAs

Google’s Product Listing Ads are top-of-the-list for most internet retailers. Integrating your PLAs with an AdWords paid campaign is required – and understanding your bid strategy is key to your success. Their experts will help you do it right—and maximize your return on ad spend. 

Be Mobile Ready

SingleFeed has partnered with mShopper to bring you both services for the price of one! More Information.

Your fully-branded mStore is powered by your product datafeed. The mobile-commerce dashboard gives you full control. 

SingleFeed’s Feed Management Services

Not all solutions are created equal…don’t settle for skipped steps!

There is a wide range of available options when it comes to choosing a data feed management partner. On one end of the spectrum are companies that simply take in data and spit out data. Be careful of services that don’t have any validation or correction system to improve the quality of your data feed. On the other end of the spectrum are partners who are able to provide expertise and a variety of service options. There are many steps to shopping engine success.

Creating your single feed

Send them just one simply formatted feed, and they will tailor engine-specific ones for you

Creating a feed that is compatible with SingleFeed’s specifications is possible with almost any ecommerce platform. Simply look for the product feed exportation area of your platform. Of course, once a feed is created, automated delivery from your ecommerce platform to SingleFeed is preferred. This is offered via FTP or HTTP (although users can upload feeds manually as well).

There are eight required fields that must be included in a product feed: Unique Internal Code, Product Name, Product Description, Product Price, Product URL, Image URL, Category and Manufacturer. SingleFeed publishes a guide which explains this handful of fields as well as dozens of other product feed fields in depth. Click here to access this document.

To make this process even easier, extensions have been built to allow merchants to tie their store directly to the SingleFeed platform. If your site is built upon Magento, osCommerce, MIVA Merchant, X-Cart, Volusion, Yahoo Store or Commerce V3, please take a look at the SingleFeed extensions page to better understand how to use these integrated solutions.

The value of feed optimization

What does “optimization” mean? Why is it so important on the shopping engines?

If we were to enlarge the screen shot below, would you notice the error in Line #11? How about the formatting mistake that will cause your top selling item to be unlisted with four of your favorite comparison engines? Do you know all 47 Google-specific attributes?

The math can add up quickly. With dozen of product fields, lots of comparison engines, thousands of products and even more engine-specific rules for each value of each field to manage, leveraging SingleFeed’s technology will save a merchant incredible amounts of time and frustration. More importantly, the opportunity cost of allowing high-margin products to go unlisted because of overlooked formatting rules is unreasonably high. How many dollars are you leaving on the table?

Avoid headaches

Optimizing and managing one feed for one engine can be a laborious task. Optimizing two feeds for two engines entails almost double the work. Thus, it is easy to see how a merchant might have to devote 10-20 hours per week of its team’s resources to manage multiple engines on its own. Some things simply don’t make sense to manage in-house, and feed optimization is one of them.

SingleFeed’s approach to optimization

The SingleFeed optimization engine transforms a single product feed with as few as eight basic fields into as many as 17 well-formatted feeds that can be submitted to each of the leading comparison shopping engines. The SingleFeed platform will apply thousands of formatting rules to a product feed to ensure that it can be properly listed on the engines of a merchant’s choosing. Shopping engines can also change their rules and taxonomies over time, and SingleFeed applies these updates to its platform to ensure compliance by its customers over time. Whether a client selects the Starter, Gold, Premium or Full-Service plan, basic data feed optimization is included.