
Broad vs Phrase Vs Broad Match Modifier vs Exact in Amazon Ads or Google Ads
A lot of people nowadays use the phrase or even exact match which I believe is not good for the long term and also restricts your advertising and product reach. You want a bigger targeting reach without compromising relevance too much. For that specific purpose, Exact is too narrow, Broad is too irrelevant. You think Phrase solves that the best. It