bol.com why sell on

If You Sell on Bol.com? Make Sure You Follow This Guide.

bol.com why sell on

If You Sell on Bol.com? Make Sure You Follow This Guide.

In this Article

Use feed management tool to come online at bol.com

Before you can sell on bol.com you must first ensure a good feed and a registration for the Plaza API (a direct and fast connection between the Feed Management Tool and Bol.com). A feed is a file in which all products come. Most webshops have dozens, hundreds, and sometimes even thousands of products. If you are all going online manually, you lose time. Try to use a good feed management tool, such as Channable. This also ensures that you can easily place your products on other channels and change all changes to a product in one go.

It requires some time to make this your own, but it saves you a lot of time in the longer term. In addition, the quality of your feed becomes a lot better. This ensures more overview, possibilities, and ultimate turnover.

Ensure as much product information as possible that help customers in their choice

Bol.com requires many of its business customers to add a lot of product information. They want to give the customer the best possible service so that they can easily place an order.

 There are 3 different levels in which you can submit bol.com data:

  • Minimum information, the basic information like the image and title.
  • Additional information, information that distinguishes the product compared to other products. Often this information is needed to be clearly visible on bol.com
  • Optional information, information that is provided that is not mandatory, but that help you to present a product stronger.

With this product information, BOL will position your products as well as possible via Google Shopping ads and via the site itself. In addition, it is important to put your products in the correct category. That ensures that visitors on the website can actually find your product.

You can also optimize the content on your own website. For example, you can travel more visitors to your website through search engine optimization.

Choose a minimum of 1 of the 3 tactics to be successful with your articles on bol.com

There are different tactics to reverse more sales to bol.com. The turnover of online webshops increases and more and more companies sell their products on Bol, so that competition is getting stiff. It is important to have one of the 3 benefits per product in any case. Bol selects which products they show based on these benefits.

1. Unique products, if certain products are not yet on a Bol, you are of course also the only provider. This ensures that the points below do not harm that product. Nowadays it is difficult to get online with a unique product because almost everything is already on it.

2. Price, many competitors ensure that you are online with the same products. Yet the other competitor always comes to mind. This can be dealing with the price. Products with a low price almost always get priority!

3. Delivery time, it is often the case that there are several providers of 1 unique product (EAN). This ensures that it is difficult to rank 1. That is why a good delivery time is actually a must for every partner at bol.com. More than a day delivery time? Then there is a small chance that you will get many orders. Deliver on time, because after 3 warnings you can be definitively excluded from Bol.com.

If you do not have 1 of these 3 points, it becomes very difficult to sell a lot on Bol. However, you should not immediately remove everything. This is because competitors do not have certain products in stock. Then you can still have a number of orders.

Outside these 3 points, you must ensure that you have good customer service. It is even a must to be allowed to sell on bol.com.

Follow the requirements that bol.com sets on sending parcels

Bol.com sets heavy demands on the partner program. There are 8 performance standards to which you must meet every week:

  • Cancellations
  • Delivered on time
  • reviews
  • TRACK & TRACE
  • Returns
  • Accessibility
  • Customer questions
  • Response time

Are you not sure if you can meet these requirements? Then wait a while with your products online. After the first warning, it can be given a stressful thing to meet the requirements. Instead, you better try to increase the conversion of your own Webshop.

Make sure your orders are all profitable

Of course, BOL must also achieve a turnover and therefore they count a mediation contribution for each order. This is based on CPS, so you pay a contribution per conversion. This contribution is subdivided into a fixed amount and a percentage

The contribution differs per product category and is for the variable

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