Alpha Repricer

Have the best price in the market.

Average Reviews


Alpha Repricer offers rule-based Amazon repricing. Sellers can automate the repricing process to win the Buy Box more often.

Continuous, instant repricing on multiple Amazon Marketplaces. Use formula or profit-based calculations to set min/max prices. Compete by item condition and filter sellers competed with. Sales reports, item analytics and detailed repricing logs give insights into pricing strategy.

Alpha Repricer

Winning the Buy Box is essential to your business
An adept Repricer is essential for winning the Buy Box

Most Amazon buyers end up buying from the buy box winner. FBA sellers agree that winning and keeping the buy box at an optimal price while competitors are continually changing prices can only be done with a repricer.

Alpha Repricer

Maximize your sales

Alpha Repricer can help you increase your sales

Alpha Repricer
Alpha Repricer

Maximize your profits

Alpha Repricer can help you increase your profits.

Fully customizable repricing strategy

Compete effectively with all of your competition type

Alpha Repricer
Price differently

Price differently for all competition types i.e. Amazon, FBA, SFP and MFN.

Beat or Match

Select between beat or match to set prices accordingly.

Increase price or Ignore

Set price higher by an amount or percentage. You can also ignore other competitor(s).

Add additional percentage

While setting competition setting, you can add additional percentages for all competition type.

Choose who you compete with

Narrow down competitors with minimum feedback scores, ranking or shipping duration.

Alpha Repricer
Seller Ranking

Exclusively compete with sellers meeting a minimum ranking percentage.

Alpha Repricer

Enter minimum feedback score for your competitors.

Alpha Repricer

Narrow down competitors according to shipping duration.

Alpha Repricer
Domestic and International

Filter competitors providing domestic shipping, international shipping or both.

Competition scenario

Alpha Repricer

Include & exclude sellers and locations

Narrow down the competition by including or excluding sellers and their locations.
Alpha Repricer
Include & Exclude Sellers

You can include sellers which you know are core competitors and exclude sellers not suitable for competition.

Include & Exclude Locations

Exclude ship from locations or only compete with sellers from specific locations.

Formula based Min/Max prices

Create formulas based on acquisition cost, item shipping, Amazon fees to set your min and max prices.

Test your Min/Max formula

Test your formula by entering prices before applying to inventory item(s).

Features that allow you to control
every aspect of your inventory

Repricing profiles

Setup custom repricing profile parameters according to your business needs and attach them to all or selected inventory items.

Launch directly

Launching items straight from Alpha Repricer by searching from catalogs. Once launched, items will be automatically synced with Amazon.

Advanced dashboard and reports

Dashboard shows dynamic graphs of repricing overview and competition history. See info such as repriced amount, Buy Box winner yes/no, etc. Sales reports provide critical insight into your business.

Sync inventory

Alpha Repricer keep your inventory in sync with Amazon automatically. You can also manually sync your inventory with Amazon.

Use our quick guide for help

Quick help is available on all screens. Hover over the question mark icons to be guided on how to enter required information or for quick explanations. Turn guide off when no longer needed.

Powerful logging

Alpha Repricer’s unique item log provides best in industry level of detail of Item competition, offers received, action taken by repricing engine and Buy Box winner.

Sales Overview

Alpha Repricer provides comprehensive sales and marketplace overview with channel analytics.

Get a summary of your sales in a glance.

See the dashboard to check your number of orders or your total sales amount by the day, week and month or by using a custom view.

Sync orders with Alpha Repricer

Use the analytics from the dashboard to see which marketplaces your sales are coming from. Adjust your prices and strategy using the analytics.

Marketplace analytics

Use the analytics from the dashboard to see which marketplaces your sales are coming from. Adjust your prices and strategy using the analytics.

Sales and Marketplace overview

Get an overview of your sales and orders for each of your Amazon marketplaces.

Repricing overview

Keep an eye on your repricing activity.
Offer types

See who your nearest competitor is.

Total repricing

See how many of your items have been repriced.

Time periods

See your reports by days, months, years or custom time periods.


See graphs by marketplace.

Item analytics including Buy Box history, item history, sales
and repricing log

Repricing analytics graph

See how many Buy Box you won or how many of your items repriced to their min and max.

Buy Box won

Repriced to min

Repriced to max

Auto sync

Pricing or other changes you make at Alpha Repricer are continually and automatically sent to Amazon by our Auto Sync engine.

Spreadsheet support

Download your listings with current, min and max prices in spreadsheet format. Make changes and upload to Alpha Repricer with new prices.

Advanced Search

They have added advanced search and filters which makes you find required items easily and perform operations.

Alpha Repricer

The most bang for your buck. Full set of features, round the clock support, all for an exceptional price.

Alpha Repricer
Phone Support for No Extra Charge

Got an issue? Have a question? They are a phone call away. They provide phone support to all their customers with no extra charges.

Alpha Repricer

Alpha Repricer provides continuous/instantaneous repricing. Your items will reprice immediately and continuously against the competition.

Alpha Repricer
Customized Packages for Large Customers

Not finding a package of your choice? Contact them for any size plan. They can handle millions of SKUs.

Created by Amazon sellers
for Amazon sellers

Alpha Repricer was created by sellers. After trying a few different repricing softwares and being disappointed with the lack of features, dependability and cost, we decided to create their own solution.

Amazon repricing
has never been

No need to spend time researching the market and repricing each of your items individually. Easily set parameters, like your lowest price point, or which sellers you want to compete with and let Alpha Repricer’s automated workflow do the rest!

Alpha Repricer
Alpha Repricer

Free onboarding

They provide free on-boarding sessions to assist you in quickly getting familiar with their tool. The free one-on-one training will give you the necessary knowledge and skills to use their repricing engine more effectively. The on-boarding is included in your 14-day free trial.



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