Many of our readers are retailers, buying existing branded products from wholesalers and distributors. They are often multichannel sellers, trading through several marketplaces and their own ecommerce stores. Operational challenges dominate for these businesses.
Our readers also include brick-and-mortar retailers, wholesalers and manufacturers, looking to diversify and grow through online marketplaces. Challenges include a steep learning curve, lack of customer contact and less control over how they sell.
A large part of our audience are businesses who create their own products, ranging from simple white labeling of generic items to designing and building completely new brands. Amazon is the main sales channel, and marketing and differentiation are key.
People starting out in business make up a diverse and exciting part of the eRetailerPro audience. They often begin on Amazon using FBA, and sometimes use retail arbitrage or dropshipping. Business fundamentals need to be learned to avoid costly mistakes.
eRetailerPro is a trusted resource for thousands of businesses, providing in-depth, practical information that helps them improve and grow. We take that responsibility seriously. Our values help us put our readers first, maintain trust, and keep on making the right choices.
We reach far beyond our own company to produce the content that you see here. Our own office-based staff play a crucial part, looking after day-to-day planning, management and coordination, but our success is also down to:
1. A remote team working on articles, design, business development and directory updates.
2. Ecommerce industry companies providing contributors, expert advice, research data and sponsorship.
3. Our readers, from busy business owners taking the time to submit reviews to twenty-year veterans who are profiled in-depth.
Our network covers every aspect of ecommerce and online marketplaces, providing a remarkable depth of experience, knowledge and expertise.