How to Rank Higher on Google for Images?

Image SEO Made Simple

Image SEO is a type of search engine optimization (SEO) that focuses on how images are used and displayed on the web. The Goal of Image SEO is to increase your image visibility on search engines and optimize for the user’s experience. Below are some tips to optimize your website images for users/search engines

Image Compression

Images can be a powerful tool in driving up web traffic, but they can also slow down your website. One way to boost site speed is by compressing the size of images on your site. There are several tools available that will do this for you, such as TinyPNG, JPEGmini, Squoosh(.)app, and Smush(.)it WordPress plugin. Converting your images to WebP format is highly recommended!!!

Keyword Layering

Layering keywords onto images is an effective way to reach more people. Search engines like Google can read the text in your images. The smart way of doing this is to make the text you want to layer be the same as your image background using Canva or Photoshop.

Meta Data (EXIF DATA)

The Exchangeable image file format (EXIF) data in an image can help your image rank higher on image search, especially for local businesses. Adding geotagged EXIF information to your images can help you rank higher in local searches. You can add GEO information using your phone or websites like Geoimgr(.)com

ALT Tag & File Name

Search engines like Google, Bing, and Yahoo take an image’s ALT tag and filename into account when ranking web contents, so it is important to have these filled out correctly. Using ALT tags makes it easy for search engines and vision-impaired users to understand what an image is trying to convey. This also allows people who can’t see a broken image to experience it in a way they can relate to. Plugins like Rank Math can ease the process by automatically using your image filenames as ALT tags. This Content is originally written by Franklin Nwangene. (Go and Like his page !)